SMALL BUSINESS OWNERS: NEVER PROMISED A ROSE GARDEN FOR THEIR GOALS
It seems to just be a matter of fact; namely, that small business owners are the miniature poodles compared to the mastiffs of the corporate world.
They are lacking in financing, resources, labor, and distribution power when compared to larger businesses.
What is left for them but to work much harder and for longer hours. Indeed, this is one of the major complaints and stressors communicated by small business owners.
Of course, there are other ways that underdogs can beat the opposition.
Author Malcolm Gladwell told a story about
a software mogul he knew who was coaching
his 12-year old daughter’s basketball team.
This team was far worse when
compared to the other team.
How in the world did they make it to the national championship?
Gladwell stated that the whole game was played with a full court press strategy.
This is rarely used because it is so difficult as its aim is to prevent the other team from scoring at all.
The “underdogs” were 100% committed
and were able to do their utmost.
It no longer seems to merely be a matter of brawn and power distinguishing the large companies from the smaller ones. Sure the smaller businesses must work harder, but now they often have on their sides the critical knowledge gleaned from diverse fields such as neuroscience (the study of the nervous system and the brain) and social psychology. We’ve discussed a great deal about the field of neuroscience and its many benefits in terms of thoughts, feelings, actions and performance enhancement. It is now the time for small business owners to incorporate all of such benefits so they are not only working harder but are working smarter too.